Strategic X Design

Creative Solutions strategical Mindset

Hi, I’m Mike—a strategist, designer, and creative problem-solver. For over a decade, I’ve helped brands tell their stories by blending creativity, intuition, and data-driven insights to spark connection and drive growth. For over a decade, I’ve led cross-functional teams and helped brands tell their stories and drive real growth. My Experience is Global but my approach is bespoke, shaped by the unique needs of the business and the people behind it.

Intuition & Analytics

Marketing is more than strategy—it’s storytelling, innovation, and meaningful impact. As a Digital Marketing Director, I bring together data-driven insights and creative execution to build campaigns that don’t just reach audiences—they resonate.

With a meticulous approach to strategy, I design initiatives rooted in purpose, precision, and measurable outcomes.

Over the years, I’ve led marketing efforts across industries, currently managing campaigns for 11 clients representing 19 brands and 36 locations. Whether it’s building full-funnel strategies, driving precision targeting rooted in behavioral data, or managing a global team of creatives and marketers—I get it done.

But beyond the titles and tactics, I believe in marketing with purpose. I’m passionate about creating work that not only performs, but resonates. Work that drives growth and makes a damn difference.

I live in Baltimore, MD with my fiancée and our two rescued Labrador retrievers, Olive and Houston. When I’m not deep in the marketing world, you’ll usually find me outside with them, soaking up fresh air and muddy paws. I’m a big fan of midcentury modern design, bowling nights, and just about anything that gets me into the great outdoors. I draw inspiration from nature and human connection, and I believe the best way to grow is through service to others.

From Vision to Impact: Case Studies

Washington Eye Doctors

Washington Eye Doctors is a leading provider of comprehensive eye care services, known for its commitment to patient care and clinical excellence. In a highly competitive healthcare market, the practice recognized a need to not only improve website performance but also to boost brand visibility. To address these challenges, a digital strategy overhaul was implemented to drive greater online engagement, increase conversions, and elevate the brand’s presence through a focus on social responsibility and community initiatives.

Family Vision Optical

Family Vision Optical’s founder is a renowned expert in Dry Eye treatment. While his clinical expertise was well-established, the brand needed a strategic marketing approach to scale the business, expand patient reach, and solidify its reputation as a leader in the field.
Despite having valuable knowledge to share, Family Vision Optical wasn’t maximizing its digital presence to attract new patients. The practice needed a cohesive strategy to leverage its content, enhance brand visibility, and drive revenue growth.

Aegis Eyecare

Aegis Eyecare, a trusted provider of comprehensive eye care services, recognized the need to elevate its digital presence and patient acquisition strategies in an increasingly competitive market. With a strong commitment to exceptional care, the practice sought to enhance its website performance, boost online engagement, and improve overall conversion rates. A holistic digital strategy was developed and implemented to achieve these goals.

Testimonials

"Mike is the kind of person who can read the data and read the room. His ability to capture our vision and craft a compelling story was a game changer—and the results speak for themselves."

"As a mentor, he didn’t just provide direction—he inspired growth, challenged me to think critically, and instilled a level of confidence that has catapulted my career. His creativity and analytical expertise is unmatched, and I consider myself incredibly fortunate to have had him as a mentor."

"Our brand visibility has never been better. The targeted social media campaigns highlighting our community initiatives have truly set us apart in a competitive market."

"We’re so pleased with the results we've seen this past year. Thanks to the hard work of Mike and his team, we’ve experienced a 40% increase in new patient acquisitions. Their creative strategies and hands-on approach have made a real difference for our practice."

"Working under Mike was a masterclass in strategic thinking, precision, and leadership. His ability to see the big picture while meticulously handling every detail made my job exponentially easier and taught me how to elevate my own approach to project management."

Hard Skills & Soft Skills

Hard Skills

Marketing Strategy Development
Campaign Planning & Execution
Performance Analytics & KPI Tracking
Social Media Management & Growth
Brand Development & Visual Identity
Media Buying & Budget Management
Content Creation & Copywriting
Email Marketing & Automation
Event Marketing & Promotions
SEO & Website Optimization Strategy
Team Leadership & Project Management
Presentation Design & Client Reporting
Vendor & Stakeholder Coordination
Multi-Channel Marketing Execution
CRM & Marketing Tools (Mailchimp, HubSpot, etc.)

Soft Skills

Strategic Thinking
Empathy & Relationship Building
Attention to Detail
Creative Problem Solving
Intuition & Foresight
Emotional Intelligence
Content Creation & Copywriting
Storytelling & Communication
Collaboration & Team Empowerment
Adaptability & Resilience
Time Management & Prioritization
Confidence & Self-Awareness
Visionary Thinking with a Grounded Approach
Curiosity & Willingness to Learn