Creative Solutions strategical Mindset

Hi, I’m Mike—a strategist, designer, and creative problem-solver. For over a decade, I’ve helped brands tell their stories by blending creativity, intuition, and data-driven insights to spark connection and drive growth. For over a decade, I’ve led cross-functional teams and helped brands tell their stories and drive real growth. My Experience is Global but my approach is bespoke, shaped by the unique needs of the business and the people behind it.

Intuition & Analytics

Marketing is more than strategy—it’s storytelling, innovation, and meaningful impact. As a Digital Marketing Director, I bring together data-driven insights and creative execution to build campaigns that don’t just reach audiences—they resonate.

With a meticulous approach to strategy, I design initiatives rooted in purpose, precision, and measurable outcomes.

Over the years, I’ve led marketing efforts across industries, currently managing campaigns for 11 clients representing 19 brands and 36 locations. Whether it’s building full-funnel strategies, driving precision targeting rooted in behavioral data, or managing a global team of creatives and marketers—I get it done.

 

But beyond the titles and tactics, I believe in marketing with purpose. I’m passionate about creating work that not only performs, but resonates. Work that drives growth and makes a damn difference.

I live in Baltimore, MD with my fiancée and our two rescued Labrador retrievers, Olive and Houston. When I’m not deep in the marketing world, you’ll usually find me outside with them, soaking up fresh air and muddy paws. I’m a big fan of midcentury modern design, bowling nights, and just about anything that gets me into the great outdoors. I draw inspiration from nature and human connection, and I believe the best way to grow is through service to others.

Strategic Multi-Channel Campaigns

Team Leadership & Development

Agile & Data-Focused Optimization

Innovative Paid Media Execution

Performance-Driven Decision Making

From Vision to Impact: Case Studies

Washington Eye Doctors

Washington Eye Doctors is a leading provider of comprehensive eye care services, known for its commitment to patient care and clinical excellence. In a highly competitive healthcare market, the practice recognized a need to not only improve website performance but also to boost brand visibility. To address these challenges, a digital strategy overhaul was implemented to drive greater online engagement, increase conversions, and elevate the brand’s presence through a focus on social responsibility and community initiatives.

Family Vision Optical

Family Vision Optical’s founder is a renowned expert in Dry Eye treatment. While his clinical expertise was well-established, the brand needed a strategic marketing approach to scale the business, expand patient reach, and solidify its reputation as a leader in the field.
Despite having valuable knowledge to share, Family Vision Optical wasn’t maximizing its digital presence to attract new patients. The practice needed a cohesive strategy to leverage its content, enhance brand visibility, and drive revenue growth.

Aegis Eyecare

Aegis Eyecare, a trusted provider of comprehensive eye care services, recognized the need to elevate its digital presence and patient acquisition strategies in an increasingly competitive market. With a strong commitment to exceptional care, the practice sought to enhance its website performance, boost online engagement, and improve overall conversion rates. A holistic digital strategy was developed and implemented to achieve these goals.

Testimonials

Hard Skills & Soft Skills

Hard Skills
Soft Skills