Brand Strategy and Development...Where Bold Meets Built to Last.
Having led strategy for up to 19 unique brands at once, I’ve seen what makes a brand stand out — and what makes it sink. It’s not just about looking good. It’s about owning your space, telling a story that sticks, and showing up with consistency and clarity.
The following are some of the core skills I bring to the table:
Brand Positioning and Messaging Development
Visual Identity Refresh and Asset Development
Brand Voice and Tone Guidelines
Rebranding Strategy and Execution
Cross-Channel Brand Consistency
Strong brands aren’t just beautiful — they’re strategic. I bring both sides to the table.
Positive Eye Ons (West Hollywood, CA) – a full-service optometry practice offering comprehensive eye care with a personalized, community-first approach.
My role in this project was to evolve their brand into something more than clinical—something warm, trustworthy, and memorable. We built a cohesive identity that reflected both their professional expertise and their genuine care for every patient who walked through the door.
This section highlights the comprehensive brand development work for Positive Eye Ons. The screenshots from the Visual Branding Guide (VBG) provide an in-depth overview of the brand’s identity and strategic leverage points.
These leverage points were carefully defined to capture the unique essence of Positive Eye Ons, ensuring that every element—from color palettes and typography to textures and graphic motifs—works together cohesively.
It demonstrates how the selected design components not only establish a modern and approachable look but also serve as powerful tools for differentiation in a competitive landscape.
This framework has been instrumental in ensuring consistency across all marketing channels, enabling Positive Eye Ons to communicate its values and commitment to excellent eye care effectively.
Overall, this brand development process has provided a solid foundation for future creative executions and strategic marketing initiatives, reinforcing the brand’s identity and enhancing its visibility among target audiences.
