Resumé
Michael R. Best
(801) 301-3728• mike@strategicxdesign.com • www.strategicxdesign.com
MISSION-DRIVEN MARKETER | BRAND STORYTELLER | CREATIVE STRATEGIST
Creative and strategic marketer with over a decade of experience in brand communications, digital marketing, and content creation. Adept at translating complex topics into compelling campaigns that drive engagement, awareness, and action Equal parts strategist and executor. I build scalable campaigns that speak directly to the customer and perform under pressure. Adept at integrating AI tools (ChatGPT, Jasper, Midjourney) into marketing workflows to accelerate ideation, automate production, and increase impact across all channels.
CORE COMPETENCIES
Paid Media Strategy • Content Creation & Copywriting • Social Media Strategy • Brand Messaging • Internal & External Communications • Email Marketing • Press Releases & Media Kits • SEO & SEM • Marketing Collateral Development • Stakeholder Collaboration • Digital Analytics • Website & Blog Content •CRM & Lead Nurturing • Conversion Rate Optimization • Project Management • Event Promotion • Adobe Creative Suite • WordPress Canva • Google Workspace • Go-to-Market Strategy • AI-Enhanced Marketing • Prompt Engineering • Workflow Automation • AI-Assisted Content Development
EXPERIENCE
Digital Marketing Director | Client Strategist
National Strategic Group – Remote | 2023–2025
• Developed full-scale marketing strategy for 11 clients spanning 19 unique brands and 36 medical practice locations, increasing average lead flow by 17%.
• Built and scaled a company-wide asset management system and creative request workflow, reducing production bottlenecks and increasing campaign speed-to-launch by 40%.
• Produced high-level KPI dashboards and reporting workflows for clients and leadership, tying engagement metrics directly to revenue-driving insights.
• Led full-funnel brand messaging revamps including collateral, site content, and ads for 11+ clients, increasing lead quality and reducing bounce rates across campaign landing pages.
• Managed global team of 10, overseeing campaign execution across paid and organic channels for 19 brands and 36 physical locations.
Marketing Director | Brand Ambassador
Cantina Hospitality Group – Albuquerque, NM | 2020–2023
• Developed and managed nine distinct brand identities across restaurant concepts, ensuring brand cohesion across 60+ campaigns and increasing customer retention across flagship locations.
• Led 15+ community outreach events and brand activations through strategic partnerships with nonprofits and civic leaders.
• Directed in-house creative and vendor partners to produce print and digital materials including menus, signage, ads, and packaging.
• Oversaw local store marketing initiatives and supported 9 restaurant openings with on-brand materials and press kits.
Marketing Specialist
MOBO LLC – Remote | 2014–2019
• Created multi-platform content strategies for healthcare and professional service clients, driving consistent voice across web, blog, and social channels to support SEO and conversion.
• Developed client-specific editorial calendars to drive cohesive, goal-aligned content across web, email, and social.
• Collaborated with design, dev, and content teams to execute brand-aligned website builds and digital campaigns.
EDUCATION AND CERTIFICATIONS
BBA, Marketing — University of Houston-Downtown, 2016
Certifications: Mailchimp Email Marketing • Google Analytics • Meta Blueprint • Canva Pro Design
TECH STACK AND PORTFOLIO
Canva • Adobe Illustrator & InDesign • WordPress • Mailchimp • Google Workspace • Microsoft Office • Meta Business Suite • Sprout Social • Trello • Slack
