Integrated Media Strategy That Makes Noise (and Moves the Needle)
Anyone can run ads. I build paid strategies that actually convert. From funnel mapping to creative direction to ROI tracking, I make sure every dollar spent works like it’s on commission. No fluff, no vanity metrics—just data-backed growth.
My Paid Media Playbook Includes:
Audience segmentation & targeting strategies
Funnel and campaign structure (TOFU → BOFU)
Creative direction & ad copywriting
A/B testing, optimization, and scaling
Cross-channel integration (Meta, Google, YouTube, and more)
Analytics, reporting & actionable insights
Ads That Show Up (and Show Out).
From airwaves to asphalt, I’ve executed full-spectrum media campaigns that put brands in front of the right eyes and ears—at the right time. I produced targeted iHeartRadio ads that reached 180K+ listeners, negotiated premium placements in Albuquerque The Magazine’s City’s Best issue, and landed client features on New Mexico Living (KRQE)—each one driving measurable brand exposure and ROI. I also rolled out a Kurple Magazine print campaign that lifted Q4 sales by 12% and boosted foot traffic by 20%, and spearheaded a high-visibility billboard campaign for P37 Cannabis that clocked over 200K impressions in high-traffic zones. The strategy? Smart media. Maximum impact.
Full-Funnel Digital Campaign Execution
- Display Ads
- Search Engine Ads
- Social Media Ads
- Television
- Radio
- Print Media
- Billboards
- Direct Mail
- Influencer Partnerships
- Event Sponsorship
Led end-to-end digital campaigns across Search, PMax, social, and mobile—maximizing reach, ROI, and relevance. Used real-time analytics and research to optimize spend and improve CTR, CPA, and ROAS. From targeting and creative testing to ongoing refinement, every dollar was strategically deployed for measurable impact.
From Clicks to Conversions
It’s not just about driving traffic—it’s about converting it into booked appointments, paying customers, and real ROI. Check out the landing page we built for Family Vision Optical: purpose-built for Google Ads and backed by data that proves it works.
Local Marketing Campaigns That Move the Needle
For Vision Care Houston (Houston, TX), I developed and executed a comprehensive marketing campaign that combined strategic planning with targeted paid ads. By leveraging Google Ads, Facebook, and Instagram, I created campaigns designed to drive local awareness and boost patient engagement. From crafting compelling ad creatives to optimizing ad spend for maximum ROI, my approach helped elevate their online presence and deliver measurable results.
Check out examples of the paid ads I designed and the campaign strategy that drove real growth for their brand.
